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How to Pay Better Attention, With Neuroscientist Dr. Amishi Jha

The Upgrade by Lifehacker

CHAPTER

Pay Attention to Something, Get More Information

Technology companies are effective at getting us to pay attention. It's because of this fundamental capacity we have to pay attention, he says. Attention was devised as a evolution success story of flashlight. Pay attention to something, get more information. But going back to your question about social media, that flashlight can also get yanked around, meaning pulled. So attension is going to get pulled by certain kinds of stimuli. And it ends up that kinds of stimuli are exact like our evolutionary ancestors had to deal with. Anything threatening, alarming, self related, anything that advantages our survival,. o food, sex, drugs, rack and roll - whatever that's going to make us more able to have fulfil

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