How to Increase or Decrease Ad Spend in a Recession

Mark heatly: Many businesses are cutting down on the marketing budget with the recession coming. When a recession or pullback happens that's when no it gets greedy real crazy and you know when the covid hit we started spending a lot more on as because everyone else pulled out. You need to be thinking about your ROI so one how long is it taking to make your money back and so I might consider shortening that window to three months versus six or longer.