#049 - Rory Sutherland - Psychology In The World Of Advertising
Modern Wisdom
00:00
The Evolution of Electric Lighting and Marketing's Role
This chapter examines the shift from gas to electric lighting, showcasing how early electric designs mirrored outdated concepts. It highlights the disconnect between creative marketing strategies and actual consumer behavior while underscoring the psychological barriers to adopting new technologies. The discussion also explores cultural differences in attitudes towards innovation and national pride, particularly between the UK and America.
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