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#102 - Why a Handful of Meme Accounts Sold for Nearly $100m

My First Million

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The Power of Memes and Social Media in Business

This chapter explores the strategic acquisition of popular Instagram meme accounts by a sports betting entrepreneur and their role in user acquisition and advertising. It showcases the success of a young entrepreneur who parlayed social media influence into lucrative brand contracts, alongside discussing the rise of fitness brands like Gymshark. The chapter highlights the impact of niche markets and the unique opportunities they present in today's digital landscape.

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