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21: The Secret Language of Cult Brands

Unseen Unknown

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The New Age Thought Terminating Cliche

A thought terminating cliche is a stock expression that's easily memorized and aimed at shutting down independent thinking or questioning. "Every cult has their own roster of thought-turning cliches that they need in order to cause people to conform," she says. This language can work as a form of gaslighting, according to the author.

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