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Is austerity back?
New Economics Podcast
The Household Budget Is a Metaphor, a Vehicle
The economy is so important, it's like the absolute scaffolding. People feel this sense of ignorance, they feel the sense that they don't understand it. So we have these prominent metaphors that really become the sort of, yet, i think of it as a kind of scaffolding for our thinking. We're just still absolutely living in that shadow. And that's what we're really going to see over the next couple of weeks. I mean, something we've just been testing, which was very effective in terms of its kind of stickiness,. This idea of using a metaphor of the economy as being vehicle. It means that the economy suddenly becomes something which is about taking us where we
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