How to Make the Right Decisions From Here

The flip side of actually, John Dordi, his question was like, what's easier and what's harder now when having made this change? Okay. And I think the flip side is that most decisions now are easier because I know exactly who the customer is. Like if you could describe the person who is absolutely obsessed with using your solution because it solves a really painful problem for them,. Everything else becomes easy and obvious in time to choose which marketing channels or where to go to reach more of those people.