The Lutic Loop

Anthropologist Natasha Schul says Tinder's ability to get users sucked into the swipe is a game. The Lutic Loop is really about sustaining you in this zone of possibility where you're not really in the world living, but there's non-resolution, right? Even though you think you're going there to really, I'm going to get closure on my romantic life. But actually, the way it works does not have a resolution. And in fact, if you think about the economic proposition of these companies, they don't really want it to be resolved.