Why your 40s are prime for entrepreneurship

Andi argues lived experience, resilience, and clearer priorities make forties a powerful time to found and pivot.

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Episode notes

I’ve been thinking a lot about what it actually takes to stand out right now. The algorithms have changed. Attention is harder to earn, and “good content” isn’t enough anymore. In this episode, I sit down with Andi Eaton to talk about why having a clear point of view is no longer optional if you want your brand to grow in 2026 and beyond. We talk about what makes people stop scrolling, why being “vanilla” is the fastest way to disappear online, and how founders can stop diluting their message when they have multiple passions, products, or businesses. Get ready to build differently in 2026.

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HIGHLIGHTS

00:00 Meet Andi Eaton, Founder and CEO of Oui, We Studio.

05:00 The lesson that taught Andi to trust her intuition in corporate leadership.

13:15 Why multi-passionate founders struggle to stay clear and consistent.

19:30 One of the smartest marketing investments in 2026.

23:00 How customers buy for effectiveness, identity, and a sense of belonging.

27:00 Where founders should experiment and where they shouldn’t

34:00 The three things your content must have to survive the algorithm in 2026.

41:30 Why having too many offers can dilute your message.

49:00 How to create identity language that sells multiple offers at once.

51:00 What is your definition of success?

54:00 Advice to women in their forties who are just getting started.