Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)
DTC Podcast
00:00
Is There a Direct Mail Play for You?
We tested it. It goes back to margin and perceived value. Both mailers made the same amount of money and I think we lost a thousand on each. We try everything, I think. Well, so if we were to give you $50,000 to grow in Q4, like where just as, you know, additional budget? Is there something else you'd want to test with that? What would you do? No, if it's existing, that means it's making money. So I don't need the cash. I think that I would probably put the money into tech. And one of the things that they've been spending a lot of time doing is building out all
Transcript
Play full episode
