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Michael Dell: Break it ’til you make it
Masters of Scale
Michael Dell's Direct Sales Model
In the early eighties, long before the internet fuel direct sales model of to day. Back then, direct sales was a more analogue affair. The company took out full page ads and magazines with titles like computing now. This meant dell could sell high quality, low cost computers built to their customers specifications and delivered to their doors. It avoided the heavy cost of having a retail presence.
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