Michael Dell's Direct Sales Model

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In the early eighties, long before the internet fuel direct sales model of to day. Back then, direct sales was a more analogue affair. The company took out full page ads and magazines with titles like computing now. This meant dell could sell high quality, low cost computers built to their customers specifications and delivered to their doors. It avoided the heavy cost of having a retail presence.

The first stage of building up a business is to break things down. Michael Dell started a computer company in his dorm room by cracking open some early IBM PCs and figuring out what he could do better, faster, and cheaper. Then he did the same thing to the entire model of computer sales. Learn from Dell how to revolutionize an industry — using deconstruction to gain insight your competitors lack, and then building something bigger and better.

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