The Challenges of Doing Click

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Like most marketers, probably under the age of like forty ri are used to ing about buying media specifically. With linear t v, a lot of this stuff is still done on the phone or email,. And it could be a more manual process. So there's challenges with buying it on, first off. Second off, ye, as you kind of hit on, attribution is the name of the game. We're marketing to humans. Re it's not so clean as somebody clicks an ad and then buys the product every time.

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

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Twitter: twitter.com/JeromySonne

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