Want Ads To Perform? Be More Specifc.
The Andrew Faris Podcast
00:00
What Is the Real Promise of Slick Products?
The problem is selling a promise of like what a product won't do. It's really, really hard to do that and it doesn't typically resonate very well. The line we would use was the faster, safer, easier wash for your off-road vehicle. We made a big point of talking about ATV, UTV, dirt bike as much as possible.
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