News letters are becoming a more solidified part of the advertising pie graph. With news letters, you can get an affordable cost per impression but because it's all linked to a tractable u t m orurl, they're able to show almost immediately that the isements have paid off. If i'm a marketer and i can stand up and say, hey, i spent you no x amount of dollars on this, and it directly correlated to wy amount of revenue, it makes me look great and makes the company look smart.

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