News letters are becoming a more solidified part of the advertising pie graph. With news letters, you can get an affordable cost per impression but because it's all linked to a tractable u t m orurl, they're able to show almost immediately that the isements have paid off. If i'm a marketer and i can stand up and say, hey, i spent you no x amount of dollars on this, and it directly correlated to wy amount of revenue, it makes me look great and makes the company look smart.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter