WTF is with Nikhil Kamath cover image

Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

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Cricket's Top of the Funnel

Cricket is very, very critical to our portfolio. Sports essentially is like it just creates top of the funnel. We've been doing it for a while now. I'm trying to arrive at the number of... In this $2 billion in OTT, what is cricket's market? Earlier it was a significant share of the subscription market because the last three years we put it behind the paywall. But now we're pivoting. So you have to look at it more from kind of maybe the ads revenue at drives. More than it will drive subscription revenue.

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