3min chapter

The Diary Of A CEO with Steven Bartlett cover image

Dermalogica Founder: Building A Billion Dollar Business While Looking After Your Mental Health

The Diary Of A CEO with Steven Bartlett

CHAPTER

The International Dermel Institute

In the year i got here, we were in contact with salons. raymond wasn't selling any of this equipment ecause it was too sophisticated for training that existed here. And so i spent that whole year training salons how to use this equipment. We train over a hundred thousand skin therapists every year still. So we train around the world. But what i realized in the following two years, there was no american made professional salon product. And that was something that you didn't train and get a certificate and leave, you would be purchasing on a repeat basis. The big opportunity was going to be a product.

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