The Human Risk Podcast cover image

Gerald Ashley on Uncertainty & how it impacts our decision-making

The Human Risk Podcast

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The Importance of Focus Groups

It can be quite difficult to break out of wherever you are to think about new things. You just have to get used to failure because you're going to fail a lot and people don't like that. Henry Ford said if I'd asked my clients or customers what they want, they would have said they wanted a faster horse. And that opens up a whole other area of things. Is it useful looking at focus groups and consumers' opinions about them?

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