2min chapter

Decoder with Nilay Patel cover image

Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas

Decoder with Nilay Patel

CHAPTER

The Impact of Google on the Web

We need to think about where is the traffic coming from? How are they gaining popularity? How do our URLs and whatnot present themselves in those environments? Most of the transactions that are occurring, maybe almost all of them, are not actually happening on the social network themselves. There's a massive demand for people to go direct to consumer and disintermediate those experiences. Otherwise, we wouldn't even have a Shopify.

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