#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Benefits of Investing in Paid Social
Paid social is a channel that's in the mix for most i listens, i would have thought, in some way or another. And yet, this is always going to be a bit industy specific as to how much of an opportunity there is in the paid social space. But from your angle kind of wate ofe, the benefits of investing the paid social side of things for a mibion enterprisebe to be sattet company. Ye. There's inherent risk we'v paid social on an enterprise scale, but there's also huge opportunity to generate very large sums of pipe line in a controlled way. So it's massive massife potential. Absolutely.
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