B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

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The Relationship Between DemandGen and ABM at Snowflake

The head of ABM at Snowflake reports to the VP of DemandGen. He is responsible for demand generation, ABM, field marketing, marketing operations and SDRs. "I think that when you're building an account-based marketing function, you have to be very careful," he says.

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