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136 - Why CX Is A Marketing Tactic, With Jess Cervellon From Feastables by Mr Beast

The Marketing Millennials

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Building a Brand Voice Guide Before Automating Anything

"Before you automate anything, you have to do a little bit of like the manual work," he says. "I literally walked into this with not knowing anything about our customers." He did hours of watching YouTube videos and sifting through comments for information on what Gen Z people are talking about. 'They don't want you know be Bob' - Mr Beast.

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