TikTok's users spend 17.6 million hours a day watching Reels, which is their version of that. This is the biggest company in the world, Facebook at this. And they're getting their clocks cleaned, so to speak, from TikTok. Amazon spending $15 billion on programming including sports this year has spent ahead of Netflix, 13.6 billion,. Disney's 9.5 and Apple's 6 billion.

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