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E98 | How to Use Generative AI models effectively for marketing

AI For Pharma Growth

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The Transformative Power of AI in Marketing and Content Creation

This chapter emphasizes the necessity of integrating AI tools in businesses for enhanced productivity, quality, and rapid idea testing. It discusses the significant opportunities AI presents for marketers in streamlining tasks, enhancing marketing capabilities, and improving workflow efficiency. Additionally, the chapter explores the impact of AI on image and text generation for marketing purposes, the importance of caring about the output of generative AI models, and the current capabilities and limitations of video generation through AI tools.

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