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The BarberShop with Shantanu
The Impact of Packaging on Consumer Preferences and Women's Shaving Habits
This chapter explores the influence of packaging on consumer preferences in India, with a focus on the introduction of plastic pouches for tomato ketchup. It also delves into the differences between waxing and shaving for women's hair removal, particularly the preference of younger women for shaving and the idea of switching between products.
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