The BarberShop with Shantanu cover image

Shark Anupam Mittal REVEALS the Past, Present & Future of Investing in India

The BarberShop with Shantanu

CHAPTER

The Impact of Packaging on Consumer Preferences and Women's Shaving Habits

This chapter explores the influence of packaging on consumer preferences in India, with a focus on the introduction of plastic pouches for tomato ketchup. It also delves into the differences between waxing and shaving for women's hair removal, particularly the preference of younger women for shaving and the idea of switching between products.

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