Cara's epic journey from model to reality show creator to stamford instructor to founder to ice cream magnet, is one that might not suit almost any other aunchpiter on the planet. And that exactly the point of cultivating a personal brand. Startups can come and go, and so do employers. You may change jobs or specialties or fields, even dozens of times in our current very uncertain landscape. The thing that remains constant is you,. how you solve problems, how you learn from mistakes, how you build networks and relationships, and what you stand for.
To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).
Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/
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