The Difference Between Traditional Media and a Platform Like YouTube

I feel like you are YouTube's in-house reference librarian meets social anthropologist. What is your official title at YouTube? I'm the global director of culture and trends, which I made up. There's a whole culture and trends team whose titles we all made up as well. And what happened was very early on, we realized that when you're a content platform, there's this unique need to try to understand what's actually happening on your... Like if you're a TV network, you don't need someone to explain what's happening on your TV network.