4min chapter

Making Data Simple cover image

Marketing : The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

Making Data Simple

CHAPTER

The Problem With Eggs

Arizona has a specific issue in terms of eggs that's on compounding everything. Our brain actually does its own equation when something is scarce, and we've seen this in brain scans. We're willing to pay because we're also fearful that you're like, well, something's going on here. So I better buy my eggs, even if I'm spending $100 carton.

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