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Sell or Be Sold by Grant Cardone

Bestbookbits

Chapter 7 - You Are in the People Business

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Get over the idea that there's a scarcity of money because there isn't. Money is to be used, not possessed. Love your product, love your service and love your customer enough to learn how to hard sell. Second Money is easier to get than first money. Your prospect, regardless of what he says, always wants more, not less. The human quality involved in selling can never be replaced by technology.

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