The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Campaign Trend Podcast
00:00
How to Hire a Digital Partner
The advantage of digital is there's precision and it's quick turnaround time, says Ted Lasso. Not everyone can afford a video and not everything calls for a video,. OTT and CTV might not be the best choice if you're looking for call to action. The format of the ad or creative used has to ultimately be accountable to that question.
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