Meta’s AI Promise, Microsoft’s Disappointing Beat & Why Google Should Spin Youtube
Prof G Markets
Meta's Revenue and Media Landscape
This chapter examines Meta's impressive revenue growth, predominantly driven by advertising, as well as the challenges facing traditional media amidst shifting advertising dollars. The discussion highlights the impact of social media on content creation and revenue generation, particularly in an attention-based economy, while contrasting Meta's model with more diversified companies like Microsoft. Personal anecdotes and predictions about upcoming events provide insight into the broader economic shifts affecting the media industry and its professionals.
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