Variety stores are, they're like glorified general stores. If you're in one of those towns, you're serving two thousand people. You're kind of the one store there. What you really want is to sign a contract and just get the shipment of the stuff that goes into the ben franklin stores in all the small townsy. That minds it. It's worth a pause here to talk about what these stores were because it's a very foreign concept to anything we're familiar with to day variety stores. They were also called five and dimes, if you've ever heard that term, like a five cent ten cent store.
We kick off Season 11 with the incredible story of the retail “granddaddy of them all” Walmart, and its founder Sam Walton. Once you study Walmart, you realize just how deep its heritage runs through Amazon and so many iconic modern companies we cover on Acquired. This episode was an absolute blast, and we even uncovered a new addendum to the hallowed “focus on what makes your beer taste better” playbook theme!
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