How to Sell Without Selling Your Product

Malcolm: I think in the data space we've gotten very into this idea that you can just throw technology at something but technology on it will take care of all your problems. He says he's been out the hard way and his advice is to become a thought leader like have some beef behind your ideas. "I don't know of any single situation where I've ever bought a product because you dropped into my comments and said oh you should this solves all your problems"