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57. Doctors Know They Prescribe Too Many Antibiotics. Why Don’t They Stop?

Freakonomics, M.D.

CHAPTER

What's the Biggest Effect of Stewardship Interventions?

We told them, you're not a top performer. We saw a reduction in inappropriate antibiotic prescribing from 20% down to 4%. It turned out when we closed up shop and quietly went away, stopped sending the reports, there was a little bit of backsliding. I like to think that it's this sort of social effect.

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