
Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions
Conversion Tracking Playbook
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What's the Difference Between a Data Layer and a Gog Cloud?
The data layer is all self contained within your shopifi theme, and you're essentially pushing data through gogotag manager. But there is a difference between if you are just using the elovar data layer. And this essentially works the same way as the g t m gog cloud. It's a pub sub. So basically, you're going to receive information that's encripted coming into livar or our g t m service i container,. Then it's essentially processed in a pub sub where publication subscription, where were sending the event.
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