The Importance of Prioritizing Actions

In B2C my best friends are the finance team, they have so much information. We would take all of the granular data and present it back with a set of prioritized actions that are going to drive more growth. In quite a lot of cases it's really uncomfortable. Me telling a media agency that they've been sitting on their hands for five months taking their media fee and driving a cost per acquisition of three and a half thousand pounds isn't that tolerable? And that is a real life example. I've seen this in my career so many times I can bought into troubleshoot and you look at the numbers and you just see my goodness that level of waste. So