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3min chapter
Adding Strategic Value to Tactical Work with Laura Barboza
UX Cake
How to Deliver Insights in a Contextual Interview
At the very end of my insights delivery, I would say I have three other things to share with you. And those weren't related to the prototype. It was bigger picture stuff that I would say things like there was a conversation about gift cards,. That seemed really interesting. Another way is to recommend more research around something that wasn't super clear and so it's almost an invitation to the team to look deeper into that. We can be for V2, we can spend more time doing more strategic work around why prototype A was better before we try to make Prototype B.
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