Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(00:45) Trapped in a Waymo, overheating, and questioning life choices
(02:15) Daniel explains why he always adds “Reddit” to his Google searches
(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads
(06:15) Daniel points out that Reddit conversations move faster than any other platform
(07:00) Jay’s Google search hack for finding Reddit content directly
(08:45) Why Reddit forces marketers to earn credibility instead of faking it
(09:45) The surprising safety and social perks of choosing Waymo over Uber
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