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Getting Closer to the Customer with Lars-Johan Jarnheimer, Chairman of IKEA and Sarah Engel, President January Digital

Remarkable Retail

CHAPTER

IKEA's Evolution and Embrace of E-commerce and Sustainability

This chapter explores IKEA's history, innovation, and transformation, focusing on its shift to e-commerce and sustainability efforts. It discusses the challenges faced in adapting to new market dynamics, the importance of making mistakes in business, and the strategic shift towards urban stores and circularity. The conversation also touches on the leadership values of kindness, authenticity, and staying true to one's values for effective leadership.

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