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2min chapter
Recode Decode: Jeremy Stoppelman, Yelp CEO
Decoder with Nilay Patel
The Impetus for Yoko
Yelp was founded in 2004 by Max Lovechin and David Kuchins. The company uses word of mouth to find local businesses, which is what gets them excited about going to a new business. It's now one of the fastest-growing social media sites out there.
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