
The Unit Economics of Peloton [Acquired.fm]
The Swyx Mixtape
00:00
How Much Money Are You Making With Digital Subscriptions?
In the most recent full fiscal year, which ended june 30, 20 21, they spent 730 million dollars on sales in marketing. They added about one point four million gross adds on subscribers. That is 521 dollars per gross subscriber added. Not in the bet world, but it's almost unheard of in b to c like getting a consumer ik.
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