Innovating Water Safety: Sensors and Consumer Choices

This chapter discusses the development of a user-friendly sensor for monitoring tap water quality, focusing on its potential to enhance water safety in homes and communities, particularly in developing nations. It examines the dynamics of bottled water consumption, consumer perceptions of safety versus status, and the challenges of branding and data collection in promoting sustainable practices. The conversation delves into strategies for enhancing consumer confidence in tap water through innovative marketing and design, while also exploring the shift from business-to-business to consumer-focused models.