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The Big Three: Creative Control
I'm curious if you can expand on these because we talked a little bit about money. Money always will find its way into the equation to the people that you spent time with, right? And the third one that I talked about, which is what I want to explore now is creative control. This idea of creative control is if you've never had it, then you don't miss it. If you insist on it in say, in preservation of your brand or presenting or aligning with your values.