4min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Gavin Baker – Tech and Consumer Growth Investing - [Invest Like the Best, EP.149]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

How to Boost Your Ad Efficiency

Earlier out of trading we were short Netflix. One of the most important things to look for as a technology investor is changes in competitive intensity. So I looked at Netflix and thought, okay, they've had a relatively uncompetitive online customer acquisition world. When all these other companies come in, you're going to go from incredible advertising efficiency to much lower advertising efficiency.

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