6min chapter

Alloy Personal Training Business cover image

A Discussion with Gym Supps Founder, Jason DeRose

Alloy Personal Training Business

CHAPTER

Taste, Quality Control, and Marketing: Driving Supplement Sales

This chapter explores the impact of taste on consumer loyalty and the importance of quality control in protein supplements. It also discusses the challenges of third-party testing, NSF certification, FDA regulation, and the role of marketing in driving supplement sales.

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