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How One Author Raised $41M on Kickstarter

Founder's Journal

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Targeting vs Ad Serving

Facebook is just smarter than you. It actually isn't your prerogative today to like pick brands or look alike audiences of brands to run your ads to. So that's why their algorithm is like AI, whatever, super smart, learns very quickly. And it's able to kind of put the ad in front of the right person at the right place, right person, right time.

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