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S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
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Shopify's Shop Day Campaign
On Shop Day, basically Shopify just gave out multi-millions of dollars worth of cash to shop. I'm not sure how many millions was given out. A lot of money was basically given out for free. The entire shop app started kind of as what route does, which is like order tracking with their mobile app. And now they're using it as a customer acquisition tool.
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