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8min chapter
#119: Growing His Third Side Gig SaaS Venture After Selling His First Two – Troy Munson
Practical Founders Podcast
Navigating Uncertainty in Software Sales
This chapter examines the changing dynamics in the software industry as customers become more cautious in their purchasing decisions amid economic uncertainty. The speaker reflects on their entrepreneurial journey, from childhood sales experiences to launching a prospecting service, highlighting the personal frustrations that inspired their innovations. They also discuss the lessons learned during the challenges of running a business during the COVID pandemic, ultimately emphasizing the importance of adaptability and relationship-building in sales.
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