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The Future of Optimism
In the early days I think it was a lot of conduit kind of doing all of the first touches. As things have kind of matured it's closer to like 50-50 now but I think you know maybe in the future optimism has a huge brand. And so that's what I'm really excited about with respect to optimism is kind of collaborating for the long term and helping them kind of achieve their vision for the super chain.