How to Get Your Branding Right on YouTube

I think a few years ago, before we were super into the first year and stuff when Lucas and I would work on projects, it would definitely be a lot more like planning. And yeah, now that this advice is just extremely mainstream in the startup sphere, and so we've kind of had a top-of-mind right from the start. Whereas for some reason, I have in my mind that, okay, this is the next thing I'm doing. So unnecessary and so pointless prior to actually getting something out there. It's how I joined out with a ton of content over a short period of time. But now what I'm doing is I'm planning for this second YouTube channel