#036 - David Halpern - What is the Government Nudge Unit?
The Peter McCormack Show
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Nudge Units: Shaping Behavior Through Policy
This chapter explores the concept of 'nudge units' and their role in influencing human behavior within government policies, tracing their origins and evolution from the UK post-2010 elections. It discusses practical examples of nudging, such as pension defaults and food arrangements, emphasizing how subtle changes can guide decision-making without coercion. The chapter advocates for an empirical, solution-oriented approach in governance, treating government functions more like a business to enhance policy effectiveness.
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